According to @adriannewman21, a proposal was submitted to a leading NFT company to launch a large sculpture at ComplexCon HK, designed by a prominent visual artist. The project offered significant brand visibility at a minimal cost relative to the company's usual marketing spend. However, the NFT company opted not to proceed, underscoring its current focus on traditional marketing channels over experiential or physical art installations. This decision reflects ongoing trends in NFT project marketing strategies and may influence traders to reassess the impact of physical brand activations on NFT collection valuations. Source: @adriannewman21 via Twitter.